Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

Type
Book
Authors
ISBN 10
074944469X 
ISBN 13
9780749444693 
Category
 
Publication Year
2005 
Pages
272 
Abstract
 
Description
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net - from Amzon 
Biblio Notes
 
Number of Copies

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.